MISSION STRATEGY:

To achieve the objectives of the National Horticulture Mission, the mission would adopt the following strategies.
Ensure an end–to-end holistic approach covering production, post harvest management, processing and marketing to assure appropriate returns to growers /producers.

Promote R&D technologies for production, post-harvest management and processing.

Enhance acreage, coverage, and productivity through; a)Diversification, from traditional crops to plantations, orchards, vineyards, flower and vegetable gardens ; b)Extension of appropriate technology to the farmers for high-tech horticulture cultivation and precision farming.

Assist setting up post harvest facilities such as pack house, ripening chamber, cold storages, Controlled Atmosphere (CA) storages etc, processing units for value addition and marketing infrastructure.

Adopt a coordinated approach and promotion of partnership, convergence and synergy among R&D, processing and marketing agencies in public as well as private sectors, at the National, Regional, State and Sub-State levels.

Where appropriate and feasible, promote National Dairy Development Board (NDDB) model of cooperatives to ensure support and adequate returns to farmers,

Promote capacity-building and Human Resource Development at all levels.